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Research papers

Travelling so fast, they can't stop for research?

This paper is subdivided into three sections. In the first section, which provides a historical overview of organizational structures through time, the advantages and disadvantages of the various models will be discussed and used to provide an...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Richard L.P. Hugen, Mariette M. Meulman
Company: IPM Research & Advies
September 1, 1995

Research papers

Why, when and how cross-cultural behaviour studies

This paper is intended to be a practical one, this does not mean forgetting about theories, but trying to operationalise them, and contemplate the organisational steps to be taken in order not only to meet future demands (especially in international...

Catalogue: Seminar 1976: International Market Research
Author: Mary Zeldenrust-Noordanus
Company: IPM Research & Advies
April 1, 1976